Related Experiment Video
Updated: Jan 3, 2026

Studying Food Reward and Motivation in Humans
Published on: March 19, 2014
Inhibition of food craving is a metabolically active process in the brain in obese men
Gene-Jack Wang1, Ehsan Shokri Kojori2, Kai Yuan2,3
1Laboratory of Neuroimaging, National Institute on Alcohol Abuse and Alcoholism, Bethesda, MD, 20892-1013, USA. gene-jack.wang@nih.gov.
Objective:
Obesity is associated with impaired inhibitory control over food intake. We hypothesized that the neural circuitry underlying inhibition of food craving would be impaired in obesity. Here we assessed whether obese men show altered brain responses during attempted cognitive inhibition of craving when exposed to food cues.
Methods:
Sixteen obese men (32 ± 8.7 years old, BMI = 38.6 ± 7.2) were compared with 11 age-matched non-obese men (BMI 24.2 ± 2.5) using PET and FDG. Brain glucose metabolism was evaluated in a food deprived state: no food stimulation, food stimulation with no inhibition (NI), and food stimulation with attempted inhibition (AI), each on a separate day. Individualized favorite food items were presented prior to and after FDG injection for 40 min. For AI, participants were asked to attempt to inhibit their desire for the food presented. Self-reports for hunger and food desire were recorded.
Results:
Food stimulation compared with no stimulation increased glucose metabolism in inferior and superior frontal gyrus, default mode network and cerebellum, in both groups. For both groups, AI compared with NI-suppressed metabolism in right subgenual anterior cingulate, orbitofrontal areas, bilateral insula, and temporal gyri. There was a stimulation-by-group interaction effect in obese (but not in non-obese) men showing increased metabolism in pregenual anterior cingulate cortex (pgACC) and caudate during AI relative to NI. Changes in the food desire from NI to AI correlated negatively with changes in metabolism in pgACC/caudate in obese but not in non-obese men.
Conclusions:
Obese men showed higher activation in pgACC/caudate, which are regions involved with self-regulation and emotion/reward during AI. Behavioral associations suggest that successful AI is an active process requiring more energy in obese but not in non-obese men. The additional required effort to increase cognitive control in response to food stimulation in obese compared with non-obese men may contribute to their uncontrolled eating behavior.
Insights
Obese men exhibit impaired cognitive control over food cravings, showing increased brain activity in self-regulation areas when attempting to inhibit desire. This suggests a greater neural effort is needed for appetite control in obesity.
Area of Science:
- Neuroscience
- Obesity Research
- Cognitive Psychology
Background:
- Obesity is linked to difficulties in controlling food intake.
- Neural mechanisms of inhibitory control over food craving are not fully understood in obesity.
Purpose of the Study:
- To investigate if obese men have altered brain responses during attempted cognitive inhibition of food cravings.
- To compare neural activity between obese and non-obese men when suppressing desire for food cues.
Main Methods:
- Positron Emission Tomography (PET) with FDG was used to measure brain glucose metabolism in 16 obese and 11 non-obese men.
- Brain activity was assessed under conditions of no food stimulation, food stimulation without inhibition (NI), and food stimulation with attempted inhibition (AI).
- Participants viewed personalized favorite food items, and self-reported hunger and desire were recorded.
Main Results:
- Both groups showed increased metabolism in frontal and cerebellar regions during food stimulation.
- Attempted inhibition (AI) suppressed metabolism in areas like the anterior cingulate and insula in both groups.
- Obese men uniquely showed increased metabolism in the pregenual anterior cingulate cortex (pgACC) and caudate during AI compared to NI, correlating negatively with reduced food desire.
Conclusions:
- Obese men display heightened activation in self-regulation and reward-related brain regions (pgACC, caudate) when attempting to inhibit food cravings.
- Successful inhibition of food desire requires greater neural energy expenditure in obese individuals.
- These findings suggest that increased cognitive control effort in response to food cues may contribute to uncontrolled eating in obesity.
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