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Comprehensive analysis of Twitter activity on #Incontinence
Markus Grabbert1, Wael Y Khoder1, Christian Gratzke1
1Department of Urology, University Hospital Freiburg, Freiburg, Germany.
Neurourology and Urodynamics
|November 21, 2019
Summary
Twitter discussions on #Incontinence are increasing but remain underrepresented. Patient engagement is low, despite the high prevalence of urinary incontinence, indicating a need for greater patient involvement in online health conversations.
Area of Science:
- Urology
- Social Media Analytics
- Digital Health Communication
Background:
- Social media platforms are increasingly utilized for health-related discussions.
- Urinary incontinence is a prevalent condition, yet online discourse may not reflect its impact.
- Understanding online conversations is crucial for public health awareness and patient engagement.
Purpose of the Study:
- To conduct a comprehensive analysis of Twitter activity related to #Incontinence.
- To assess the trends and influencers in functional urology discussions on Twitter from 2015 to 2018.
- To identify the nature and sentiment of tweets concerning urinary incontinence.
Main Methods:
- Analysis of six functional urology hashtags (#Incontinence, #InterstitialCystitis, #OAB, #FPMRS, #BPH, #UroBPH) on Twitter between 2015 and 2018.
- Utilized Symplur Signals, a healthcare social media analytics tool, for data collection and analysis.
- Examined tweet volume, user engagement, influencer identification, and keyword frequency.
Main Results:
- A significant increase in tweets across all analyzed functional urology hashtags was observed, rising from 25,629 in 2015 to 66,551 in 2018.
- Tweets related to #Incontinence grew by 44.7% from 13,823 in 2015 to 19,996 in 2018.
- Influencers were predominantly healthcare professionals (44.6%) and organizations (36.5%), with low patient participation (7% in 2018). Common keywords included 'Incontinence', 'Urinary', 'Women', 'Help', 'Bladder', 'Treatment'.
- 66% of tweets were positive, while 34% were negative.
Conclusions:
- Twitter is an emerging communication tool in urology, but discussions on #Incontinence are underrepresented relative to its prevalence.
- Patient activity and engagement in online discussions about incontinence are notably low.
- There is a significant opportunity to enhance patient involvement and representation in digital health conversations surrounding urinary incontinence.
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