Related Experiment Video
Updated: Jan 3, 2026

13:04
Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
12.4K
One size does not always fit all in value assessment
Anirban Basu, Richard Grieve, Daryl Pritchard
1Parexel International, 2520 Meridian Pkwy, Ste 200, Durham, NC 27713.
The American Journal of Managed Care
|November 21, 2019
Abstract:
Laying a clear path for incorporating reliable evidence on heterogeneity in value assessments could improve their applicability for healthcare decision making.
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