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Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Anirban Basu, Richard Grieve, Daryl Pritchard
1Parexel International, 2520 Meridian Pkwy, Ste 200, Durham, NC 27713.
Incorporating evidence on heterogeneity into value assessments can enhance healthcare decision-making. This approach ensures treatments are valued appropriately across diverse patient groups.
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