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Reaching Youth With Sexually Transmitted Disease Testing: Building on Successes, Challenges, and Lessons Learned From

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Summary

Local campaigns supporting the national Get Yourself Tested (GYT) initiative successfully increased chlamydia screenings among young adults. Programs utilized diverse strategies, community involvement, and accessible testing to achieve positive outcomes.

Keywords:
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Area of Science:

  • Public Health
  • Sexual Health Promotion
  • Health Campaign Evaluation

Background:

  • The national Get Yourself Tested (GYT) campaign aimed to increase chlamydia screening.
  • Local implementation varied significantly across different regions in the United States.

Purpose of the Study:

  • To document strategies and outcomes of local GYT campaigns.
  • To highlight diversity in campaign implementation, challenges, and successes.

Main Methods:

  • Nine programs across eight states customized and implemented local GYT campaigns.
  • Promoted chlamydia screening and treatment/referral for young women (15-25) and partners.
  • Utilized community centers, schools, events, online/text ordering, and various media.

Main Results:

  • Nearly all programs involved target audience members in development/implementation.
  • Most sites reported increases in chlamydia testing, ranging from 0.5% to 128%.
  • Successes included partnership development, peer involvement, and innovation.

Conclusions:

  • Local adaptation of national campaigns is feasible and can increase screening rates.
  • Challenges included social media use, timing, and capacity limitations.
  • Lessons learned can inform future sexual health promotion efforts.