Consumer-perceived risks of genetically modified food in China

Area of Science:

• Agricultural Science
• Food Science
• Consumer Psychology

Background:

• Consumer perception of genetically modified (GM) food risks is a critical factor in market acceptance.
• Understanding the drivers of these perceived risks is essential for effective communication and policy development.
• Limited consumer knowledge and trust in stakeholders can influence attitudes towards GM food.

Purpose of the Study:

• To analyze the factors influencing consumer-perceived risks associated with genetically modified (GM) food in China.
• To differentiate the impact of these factors on consumers with varying levels of objective knowledge about GM food.
• To inform strategies for enhancing consumer acceptance of GM food products.

Main Methods:

• Utilized a structural equation model (SEM) for data analysis.
• Collected survey data from urban residents in China.
• Segmented the sample into 'acquainted' and 'unacquainted' groups based on objective knowledge levels.

Main Results:

• A positive consumer attitude towards GM technology significantly reduces perceived risks.
• Increased information availability lowers perceived risks only for consumers unfamiliar with GM food.
• Consumer trust in government, scientists, media, and food companies did not significantly affect perceived risks, likely due to low trust levels.
• Health risks associated with GM food are a primary concern for all consumer groups.

Conclusions:

• Effective communication strategies must provide adequate, understandable information on both benefits and drawbacks of GM food.
• Strict food safety supervision measures are vital for building consumer confidence.
• Addressing consumer knowledge gaps and fostering trust are key to the successful commercialization of GM crops.