Related Experiment Video
Updated: Jan 3, 2026
04:51
A Modified Mirror Test as a Visual Guide for the Self-awareness Trait in Wild Antarctica Penguins, Pygoscelis adeliae
Published on: July 8, 2025
640
Are Celebrities Really Admired for Their Morality?
Blaine L Browne1, Lynn E McCutcheon2, Mara S Aruguete3
1Valdosta State University, GA, USA.
Psychological Reports
|November 23, 2019
Summary
This study found that the Multidimensional Admiration Scale is not suitable for measuring admiration towards celebrities. Celebrities are often admired for entertainment value, not morality, making the scale invalid for this purpose.
Area of Science:
- Psychology
- Social Psychology
- Media Studies
Background:
- Celebrity admiration is a prevalent phenomenon.
- Existing psychological scales may not adequately capture the nuances of celebrity admiration.
Purpose of the Study:
- To investigate if admiration for celebrities differs from admiration for non-celebrities.
- To assess the validity of the Multidimensional Admiration Scale for measuring celebrity admiration.
Main Methods:
- 190 university students participated.
- Utilized the Multidimensional Admiration Scale, Rubin's Liking Scale, and the Celebrity Attitude Scale.
- Participants were randomly assigned to rate either a "most admired person" or a "favorite celebrity".
Main Results:
- The Multidimensional Admiration Scale demonstrated validity for individuals whose morality is known.
- The scale's validity was compromised when measuring admiration for celebrities.
- Results suggest celebrities are primarily admired for entertainment, not morality.
Conclusions:
- The Multidimensional Admiration Scale is not recommended for assessing celebrity admiration.
- Admiration for celebrities is distinct from admiration for other individuals, particularly concerning the basis of admiration (entertainment vs. morality).
Keywords:
Attributionsattractioncelebritycultural perceptionsmeasures and statisticsmental and physical healthnew psychometric testsrelationshipsrelationships and communicationssocial perceptionssociocultural issues in psychologysociocultural topicssurveysMore Related Videos
09:03Post-Movie Subliminal Measurement PMSM, for Investigating Implicit Social Bias
Published on: February 29, 2020
6.2K
06:39Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
Published on: August 28, 2017
14.8K
Related Concept Videos
01:28Maslow's Humanistic Approach on Personality
952
Abraham Maslow, a prominent figure in humanistic psychology, developed a theory centered on self-actualization, which he placed at the top of his hierarchy of needs. According to Maslow, self-actualization represents achieving one's full potential and is a rare accomplishment attained by approximately 2% of the population. Maslow identified notable historical figures such as Thomas Jefferson, Mahatma Gandhi, Helen Keller, and Martin Luther King Jr. as examples of self-actualized...
952
01:22Ethics and Bioethics
2.6K
Ethics is a philosophical study of moral actions. Ethics attempts to determine what is valuable for individuals and society. It examines the rational justification of moral judgments and analyzes what is morally just, fair, and right. Bioethics is a sub-discipline of applied ethics that analyzes the philosophical, social, and legal issues in life sciences and medicine. Ethical theories serve as a foundation for decision-making and represent the viewpoints from which people seek direction. They...
2.6K
01:19Kohlberg's Theory of Moral Development
742
Kohlberg's theory of moral development uses the Heinz dilemma — a thought experiment in which a man, Heinz, must decide whether to steal an unaffordable drug to save his dying wife — to illustrate the evolution of moral reasoning. This framework, divided into three levels with two stages, highlights how individuals' understanding of right and wrong becomes increasingly complex.
Pre-Conventional Level
At the pre-conventional level, morality is primarily driven by personal...
Pre-Conventional Level
At the pre-conventional level, morality is primarily driven by personal...
742
01:29Professional Values
9.5K
Nurses are responsible for caring for patients during birth, death, illness, and healing. Professional values guide the decisions and actions that nurses make in their careers. If nurses know the decisions and actions to take, providing patients with exceptional care is possible.
The values that are the foundation of the nursing profession are altruism, autonomy, human dignity, and social justice.
First, altruism refers to the concern for the welfare and well-being of others without personal...
The values that are the foundation of the nursing profession are altruism, autonomy, human dignity, and social justice.
First, altruism refers to the concern for the welfare and well-being of others without personal...
9.5K
01:55Egoism and Altruism
93.0K
Voluntary behavior with the intent to help other people is called prosocial behavior. Why do people help other people? Is personal benefit such as feeling good about oneself the only reason people help one another?
93.0K
03:00Self-Evaluation: Self-Enhancement and Self-Verification
5.7K
Social psychologists have documented that feeling good about ourselves and maintaining positive self-esteem is a powerful motivator of human behavior (Tavris & Aronson, 2008). In the United States, members of the predominant culture typically think very highly of themselves and view themselves as good people who are above average on many desirable traits (Ehrlinger, Gilovich, & Ross, 2005). Often, our behavior, attitudes, and beliefs are affected when we experience a threat to our...
5.7K