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Measuring Gastronomic Image Online.

Estela Marine-Roig1, Berta Ferrer-Rosell1, Natalia Daries1

  • 1Department of Business Administration, University of Lleida, Catalonia, C. Jaume II, 73, 25001 Lleida, Spain.

International Journal of Environmental Research and Public Health
|November 27, 2019
PubMed
Summary
This summary is machine-generated.

Online travel reviews significantly shape destination image, but tourists often overlook local cuisine. This study analyzes 500,000 reviews, revealing that while a destination

Keywords:
Canary IslandsTripAdvisorbig data analyticsculinary tourismdestination imagedininggastronomyonline travel reviewrestaurantuser-generated content

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Area of Science:

  • Tourism, Hospitality & Services
  • Data Science & Big Data Analytics
  • Cultural Studies

Background:

  • Culinary tourism is a key component of cultural tourism and destination branding.
  • Online travel reviews (OTR) heavily influence traveler decisions and destination perceptions.
  • Understanding OTRs is crucial for assessing a destination's image, particularly its gastronomic aspects.

Purpose of the Study:

  • To develop and apply a framework for analyzing OTRs of dining establishments.
  • To measure the impact of OTRs on a destination's image, encompassing cognitive and affective elements.
  • To extract business intelligence from user-generated content regarding gastronomic tourism.

Main Methods:

  • Quantitative and thematic content analysis of a large dataset of OTRs.
  • Extraction of information from textual and paratextual elements of reviews.
  • Construction of a keyword frequency matrix from 500,000 TripAdvisor restaurant reviews (2013-2017).

Main Results:

  • The overall gastronomic image of the Canary Islands is generally positive.
  • Local and regional cuisine, representing sociocultural identity, is less popular and less positively reviewed.
  • A significant gap exists between the perceived and actual popularity of authentic local gastronomy.

Conclusions:

  • The developed framework effectively measures the gastronomic image of a destination through OTR analysis.
  • Big data analytics of user-generated content provides valuable insights into tourist perceptions of culinary offerings.
  • Destinations should leverage OTR analysis to enhance their gastronomic branding and promote local culinary heritage.