Related Experiment Video
Updated: Jan 3, 2026

Errors as a Means of Reducing Impulsive Food Choice
Published on: June 5, 2016
The timing of gaze-contingent decision prompts influences risky choice
Xiao-Yang Sui1, Hong-Zhi Liu2, Li-Lin Rao1
1CAS Key Laboratory of Behavioral Science, Institute of Psychology, Chinese Academy of Sciences, Beijing, 100101, China; Department of Psychology, University of Chinese Academy of Sciences, Beijing, 100049, China.
Abstract:
Risky decisions are ubiquitous in daily life and are central to human behavior, but little attention has been devoted to exploring whether risky choice can be influenced by gaze direction. In the current study, we used gaze-contingent manipulation to manipulate an individual's gaze while he/she decided between two risky options, and we examined whether risky decisions could be biased toward a randomly determined target. We found that participants' risky choices were biased toward a randomly determined target when they were manipulated to gaze longer at the target option (Study 1, N=37; Study 3, N=40) or at the target outcome dimension (Study 2, N=37). We also found that both the relative time advantage and the location of the last fixation mediated the effect of the gaze-contingent manipulation on risky choice in the valid trials. However, the mediation effects of the relative time advantage and the location of the last fixation were not significant when timed-out trials were included in Studies 2 and 3, indicating that the gaze-contingent manipulation did not effectively enforce a bias toward attending to a particular stimulus through eye gaze in all trials. Future work is needed to improve the effectiveness of the gaze-contingent prompt procedure.
More Related Videos
13:20Online Repetitive Transcranial Magnetic Stimulation of Dorsomedial and Dorsolateral Prefrontal Cortex in Cognition Decision Making, and Cognitive Dissonance
Published on: December 5, 2025
08:24The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
Published on: August 25, 2023
Related Concept Videos
Reason and Intuition
Decision Making
Automatic decision-making is fast, intuitive, and relies on gut feelings...
Timing and Consequences on Behavior
Humans, however, can respond to delayed reinforcers. We often make decisions between immediate small rewards and delayed larger rewards. This ability to delay gratification is a significant...
Framing Effects
Decision Making: Traditional Method
First, a specific claim about the population parameter is decided based on the research question and is stated in a simple form. Further, an opposing statement to this claim is also stated. These statements can act as null and alternative hypotheses, out of which a null hypothesis would be a...
The Anchoring-and-Adjustment Heuristic