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Published on: March 2, 2015
Plasticity of the neural coding metaphor: An unnoticed rhetoric in scientific discourse
Giulia Frezza1, Pierluigi Zoccolotti2
1Metaphor Lab Amsterdam, University of Amsterdam, 1012VB Amsterdam, The Netherlands. g.frezza@uva.nlhttps://www.researchgate.net/profile/Giulia_Frezza.
Abstract:
The convincing argument that Brette makes for the neural coding metaphor as imposing one view of brain behavior can be further explained through discourse analysis. Instead of a unified view, we argue, the coding metaphor's plasticity, versatility, and robustness throughout time explain its success and conventionalization to the point that its rhetoric became overlooked.
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