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Using Web-Based Surveys to Explore Equine Industry Practices and Future Research Needs.

Aubrey L Jaqueth1, Marcia Hathaway1, Devan N Catalano1

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Summary

Social media effectively expanded participant pools for equine surveys, demonstrating high completion rates and valuable industry insights. This novel approach offers cost and labor savings compared to traditional methods.

Keywords:
Hay netNeeds-assessmentSocial mediaSurveyWater

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Area of Science:

  • Equine Science
  • Agricultural Extension
  • Survey Methodology

Background:

  • Social media platforms are increasingly integrated into daily life, offering potential for research recruitment.
  • Web-based surveys are established tools for evaluating equine industry practices.
  • Utilizing social media for survey dissemination in equine research is a novel approach.

Purpose of the Study:

  • To assess the efficacy of social media in recruiting participants for equine-focused Web-based surveys.
  • To gather data on equine industry practices regarding hay nets and winter water provision.
  • To determine the influence of scientific research on equine management decision-making.

Main Methods:

  • Two Web-based surveys were developed and administered by the University of Minnesota equine Extension program.
  • Dissemination occurred via the UMN equine Extension Facebook page and monthly e-newsletter.
  • Surveys focused on hay net usage and winter water provision methods, collecting demographic and opinion data.

Main Results:

  • High survey participation and completion rates were achieved (96% for hay nets, 94% for winter water).
  • Participant demographics represented diverse regions across the United States.
  • A majority of participants (68%) indicated that scientific research would influence future equine management decisions, while 48% were uncertain regarding hay net practices.

Conclusions:

  • Social media administration of Web-based surveys is a cost-effective and labor-saving alternative to traditional methods for equine research.
  • This methodology successfully increased participant pools and yielded valuable industry insights.
  • The effectiveness of this approach may be limited for organizations with a smaller social media presence.