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Utilitarian or hedonic: Event-related potential evidence of purchase intention bias during online shopping festivals

Qian Shang1, Jia Jin2, Junping Qiu3

  • 1Management School, Hangzhou Dianzi University, Hangzhou, China.

Neuroscience Letters
|December 4, 2019
PubMed

Keywords:
Hedonic productsLPCN2Online shopping festivalPurchase intentionUtilitarian products

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