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Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Emily Graham1, Thomas Jaki1, Chris Harbron2
1Department of Mathematics and Statistics, Lancaster University, Lancaster, UK.
This study compares two methods for pharmaceutical portfolio management: real option valuation (ROV) and project scheduling (PS). The PS approach offers scheduling benefits but requires more computational resources than ROV.
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