Playing with gender borders: flirting and alcohol consumption among young adults in Denmark

In the present article we explore and discuss the gendered aspects of how flirting among young people is an integrated part of a night out among young adults in Denmark, specifically a night out in mainstream bars and clubs. Empirically, we base our analysis on 140 qualitative interviews with regular alcohol users between 18 - 25 years of age. Drawing on Ahmed's (2006) notion on orientation in combination with Thorne's (1993) notions on gender play and borderwork, our aim is to explore and discuss how flirting - for these young people - become an unavoidable interactional practice in Night Time Economy (NTE) contexts, which, in some cases is experienced as easy and enjoyable, and in others as uncomfortable and challenging. In the analysis we specifically focus on how gender norms related to the NTE is navigated and/or challenged by our participants, in relation to flirting. On this basis, we show how the gendered structures of the mainstream NTE are, in some instances, supportive of its participants flirting practices and experiences, and challenging in other cases. In conclusion, we emphasize that the young people relate challenges to queer flirting as well as heterosexual flirting, and that notions of risks in this context relate to risks of marginalization, rather than health risks.