When It Is Not So Funny: Prevalence of Friendly Sexist Teasing and Consequences to Gender Self-Esteem

This research investigates the phenomenon of "friendly" sexist teases (FSTs), which we define as playful intergroup teases that are based on the negative gender stereotypes that devalue one's gender group. We first employed a diary study to explore the prevalence of FSTs in college students' everyday life and found that this type of teasing tends to occur in social situations and often between close others. In a second study, we experimentally manipulated perceived closeness with the teaser. We predicted that individuals teased by someone with whom they shared a perceived closeness would interpret FSTs as playful fun; therefore, the tease would not have a negative psychological effect. We further predicted that those teased by someone less close would likely focus on the literal content of the sexist tease, resulting in negative consequences to gender self-esteem. Results supported these predictions and provided insight into the phenomenon of FSTs.