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Who Are the Scrooges? Personality Predictors of Holiday Spending

Sara J Weston1, Joe J Gladstone2, Eileen K Graham1

  • 1Department of Medical Social Sciences, Feinberg School of Medicine, Northwestern University, Chicago, IL, USA.

Social Psychological and Personality Science
|December 21, 2019
PubMed

Keywords:
Big 5 personalityconsumer psychologyholiday seasonspending

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