Citizen Science: A New Approach to Smoke-Free Policy Advocacy

Kentucky has the second highest adult smoking rate, has the highest incidence of lung cancer in the nation, and does not have a state law prohibiting smoking inside workplaces. These tobacco disparities and policy gap leave Kentucky behind tobacco control progress made in other areas of the United States. Williamstown is a rural community with a population of 3,900 and a strong history of tobacco use. In 2017, the Northern Kentucky Health Department, in partnership with Interact for Health, worked with two coalitions to collect data, educate the community, and advocate for a local smoke-free policy. Coalition members collected 227 public opinion surveys. Community leaders-including the mayor-and advocates participated in Citizen Science, a research collaboration between scientists and volunteers. Advocates were trained on AirBeam monitors, wearable devices that gather air quality data in real time, and then were deployed in six establishments. The indoor air quality in smoking establishments was two times worse than the outdoor air quality standard. Community leaders and advocates then mobilized to educate City Council members on the benefits of a smoke-free policy, focusing on business, health, and tourism. In 2018, the Williamstown City Council voted in favor of the smoke-free policy, becoming the first jurisdiction in the Northern Kentucky region with a comprehensive smoke-free policy. The Citizen Science process helped develop coalition capacity, build community support, and engage policymakers in a successful smoke-free policy effort. Through participatory and inclusive efforts, local residents were able to affect policy change in the direction of health for all people.