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Updated: Dec 31, 2025

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Measuring Delay Discounting in Humans Using an Adjusting Amount Task
Published on: January 9, 2016
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Imagining Events Alternative to the Present Can Attenuate Delay Discounting
Elisa Ciaramelli1,2, Manuela Sellitto3, Giulia Tosarelli2
1Department of Psychology, University of Bologna, Bologna, Italy.
Frontiers in Behavioral Neuroscience
|January 11, 2020
Summary
Imagining past or present events, not just future ones, can reduce delay discounting (DD). This mental construction of experience shifts focus from immediate rewards to larger, delayed ones, impacting financial and food choices.
Area of Science:
- Cognitive Psychology
- Neuroeconomics
- Decision Science
Background:
- Delay discounting (DD) describes the preference for smaller, immediate rewards over larger, delayed ones.
- Previous research indicates that imagining future events can decrease DD.
- The impact of imagining non-future events on DD remains less explored.
Purpose of the Study:
- To investigate whether imagining complex events, irrespective of their temporal location (future, past, or present), can reduce delay discounting.
- To determine if mentally constructing experiences, rather than direct perception, influences intertemporal choices.
- To examine the role of subjective temporal experience in modulating reward valuation.
Main Methods:
- A study involving 250 participants who were assigned to four conditions: imagining future events, remembering past events, imagining present events, or attending to present events.
- Participants completed a series of intertemporal choice tasks involving monetary and food rewards after the respective experimental manipulations.
- Data analysis focused on comparing the degree of delay discounting across the different conditions.
Main Results:
- Imagining future events reduced delay discounting, but this effect was moderated by individual differences in vividness of future pre-experience.
- A significant reduction in delay discounting was also observed in the Past and Present-imagine conditions, comparable to the future imagination effect.
- These findings suggest that mentally constructing experiences, regardless of their subjective temporal placement, can attenuate the preference for immediate rewards.
Conclusions:
- Shifting perspective from direct perception of the present to mentally constructed experiences, whether past, present, or future, can reduce delay discounting.
- The ability to mentally simulate events is a key factor in downplaying immediate reward appraisals.
- These findings have implications for understanding decision-making processes and developing interventions for conditions characterized by impulsivity.
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