Simple-categorization dominance and evaluation of the crossed-categorization target: comparison of different...

The current study analyzed the effect of simple-categorization dominance on the evaluation of crossed-categorization target from the perspective of observer (other) and actor (self). With a focus on the young-poor target, in Study 1 and Study 2, participants were assigned to observer or actor perspective and were randomly assigned to one of three experimental groups: age simple-categorization dominant, wealth simple-categorization dominant, and a control group. Study 1 demonstrated that in the observer perspective group, the evaluation of the competence of the young-poor target in the wealth simple-categorization dominant group was higher than that in the age simple-categorization dominant group. In the actor perspective group, the self-evaluation of the competence in the wealth simple-categorization dominant group was lower than in the age simple-categorization dominant group. Study 2 showed that simple-categorization dominance was not associated with the evaluation of the young-poor target. These results have implications for understanding the evaluation of the crossed-categorization target.