Becoming sexy: Contrapposto pose increases attractiveness ratings and modulates observers' brain activity

Previous neurophysiological studies have revealed the neural correlates of human body form perception, as well as those related to the perception of attractive body sizes. In the current study we aimed to extend the neurophysiological studies regarding body perception by investigating the perception of human body posture to provide insights into the cognitive mechanisms responsive to bodily form, and the processing of its attractiveness. To achieve these aims, we used the contrapposto posture which creates an exaggeration of low waist to hip ratio (WHR), an indicator of women's attractiveness. Electroencephalogram (EEG) signals were recorded while participants completed both (i) an oddball task presenting female body forms differing in pose (contrapposto vs. standing) and viewing angle (anterior vs. posterior), and (ii) a subsequent active attractiveness judgement task. Behavioral results showed that a contrapposto pose is considered more attractive than a neutral standing pose. Results at the neural level showed that body posture modulates the visual information processing in early ERP components, indicating attentional variations depending on human body posture; as well as in late components, indicating further differences in attention and attractiveness judgement of stimuli varying in body pose. Furthermore, the LORETA results identified the middle temporal gyrus as well as angular gyrus as the key brain regions activated in association with the perception and attractiveness judgment of females' bodies with different body poses. Overall, the current paper suggests the evolutionary adaptive preference for lower WHRs as in the contrapposto pose activating brain regions associated with visual perception and attractiveness judgement.