Spreading the News: History, Successes, Challenges and the Ethics of Effective Dissemination

Behavior analysts are responsible for disseminating behavior analysis by making information about the science available to the public, professional peers, and government officials. The purposes of the current paper are to outline the dissemination efforts of professional associations in the field of behavior analysis; to highlight the parallel efforts to disseminate and establish behavior analysis as a profession, including the evolution and growth of certification; to share examples of dissemination successes; to describe some challenges that have been faced when disseminating behavior analysis internationally; and to suggest some strategies for ethical and effective dissemination of behavior analysis.