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Updated: Dec 29, 2025

Post-Movie Subliminal Measurement PMSM, for Investigating Implicit Social Bias
Published on: February 29, 2020
Behavioral and neural evidence for an evaluative bias against other people's mundane interracial encounters
Yin Wang1, Thomas W Schubert2,3, Susanne Quadflieg4,5
1State Key Laboratory of Cognitive Neuroscience and Learning, and IDG/McGovern Institute for Brain Research, Beijing Normal University, Beijing, China.
Abstract:
Evaluating other people's social encounters from a third-person perspective is an ubiquitous activity of daily life. Yet little is known about how these evaluations are affected by racial bias. To overcome this empirical lacuna, two experiments were conducted. The first experiment used evaluative priming to show that both Black (n = 44) and White Americans (n = 44) assess the same mundane encounters (e.g. two people chatting) less favorably when they involve a Black and a White individual rather than two Black or two White individuals. The second experiment used functional magnetic resonance imaging to demonstrate that both Black (n = 46) and White Americans (n = 42) respond with reduced social reward processing (i.e. lower activity in the ventral striatum) and enhanced mentalizing (e.g. higher activity in the bilateral temporal-parietal junction) toward so-called cross-race relative to same-race encounters. By combining unobtrusive measures from social psychology and social neuroscience, this work demonstrates that racial bias can affect impression formation even at the level of the dyad.
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