Building Your Practice: Hot Topics

Why do some patients chose one orthopaedist for their care, and yet others find themselves in the lobbies of competitors? On the surface, it might look as if some competitors are spending more money and exerting more time marketing their practice to referral sources. In some cases, that might be true, but in most cases, there are so many variables in play that drive volume, reimbursement, and a competitive position. Understanding several topics focused on building, growing, and managing a thriving orthopaedic practice provides a broader perspective of strategy and execution versus what most orthopaedists might imagine when it comes to marketing.