Risk perceptions regarding cigarette smoking in the United States continue to decline

Nationally representative data from the years 2006-2015 indicate that the prevalence of perceived great risk of smoking one or more packs of cigarettes per day has declined significantly among the United States general population. These findings have important implications for initiation of cigarette smoking, as well as interest in quitting, quit attempts, and sustained cessation. Findings based on more recent data (i.e., years 2016-2018) show that the prevalence of perceived great risk of cigarette smoking has continued to decline significantly (71.76 % versus 72.77 % in 2016 and 73.89 % in 2006). We aim to draw attention to this continued decline in risk perceptions, particularly given the possible associated public health impacts.