MarkeTrak 10: History and Methodology
Thomas A Powers1,2, Carole Rogin1
1Hearing Industries Association, Washington, District of Columbia.
Seminars in Hearing
|February 13, 2020
Summary
MarkeTrak 10 surveyed hearing aid usage and consumer experiences in the US. This study also explored the use and satisfaction of Personal Sound Amplification Products (PSAPs).
Area of Science:
- Audiology
- Hearing Health Care
- Consumer Health
Background:
- MarkeTrak has monitored the hearing health care market for over 30 years.
- MarkeTrak 10 (MT10) continues this long-standing research into hearing loss and aid adoption.
Purpose of the Study:
- To estimate hearing difficulty, hearing aid usage, and adoption in the US.
- To understand the consumer journey within the hearing health care system.
- To assess the use and satisfaction of Personal Sound Amplification Products (PSAPs).
Main Methods:
- Utilizes data from the MarkeTrak 10 survey.
- Includes consumers with hearing loss and hearing aid owners/non-owners.
- Incorporates specific questions on PSAP usage and satisfaction.
Main Results:
- Provides current estimates of hearing difficulty and hearing aid adoption rates.
- Offers insights into consumer pathways for hearing health care.
- Details the utilization and user satisfaction of PSAPs.
Conclusions:
- MT10 offers a comprehensive overview of the US hearing health landscape.
- The study highlights trends in hearing aid adoption and consumer behavior.
- Findings contribute to understanding the role of PSAPs in hearing assistance.
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