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Visitor Engagement, Relationship Quality, and Environmentally Responsible Behavior.

Xiaoli Zhou1, Chengcai Tang2,3, Xingyang Lv4

  • 1Department of History-Culture & Tourism Management, Changzhi University, Changzhi 046000, China.

International Journal of Environmental Research and Public Health
|February 16, 2020
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Summary

Visitor engagement with destinations enhances environmentally responsible behavior (ERB) and relationship quality. Environmental clues also play a key role in influencing these behaviors for sustainable tourism development.

Keywords:
environmental clueenvironmentally responsible behaviorrelationship qualitysustainable development of destinationsvisitor engagement

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Area of Science:

  • Tourism Management
  • Environmental Psychology
  • Consumer Behavior

Background:

  • Visitor environmentally responsible behavior (ERB) is crucial for sustainable tourism.
  • Previous research focused on negative behaviors or visitor psychology, neglecting proactive engagement.
  • A new theoretical model is needed to explain self-conscious ERB.

Purpose of the Study:

  • To propose and test a theoretical model of visitor self-conscious ERB based on engagement theory.
  • To examine the roles of visitor engagement, relationship quality, and environmental clues.
  • To understand the mediating role of relationship quality and the moderating role of environmental clues.

Main Methods:

  • Utilized the theory of engagement to construct a theoretical model.
  • Employed partial least squares structural equation modeling (PLS-SEM).
  • Analyzed data from 410 valid visitor questionnaires.

Main Results:

  • Visitor engagement positively influences ERB.
  • Relationship quality mediates the relationship between engagement and ERB.
  • Environmental clues significantly moderate the effects of engagement and relationship quality on ERB.

Conclusions:

  • Visitor engagement is a key driver of ERB.
  • Relationship quality acts as a mediator in the engagement-ERB pathway.
  • Environmental clues influence the effectiveness of engagement strategies for promoting ERB in tourism destinations.