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Related Experiment Video

Updated: Dec 28, 2025

Iterative Development of an Innovative Smartphone-Based Dietary Assessment Tool: Traqq
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Developing and testing a mobile application for breastfeeding support: The Milky Way application.

Shahla Meedya1, Khin Win2, Heather Yeatman3

  • 1School of Nursing, Faculty of Science, Medicine and Health, University of Wollongong, Wollongong, NSW, 2522, Australia.

Women and Birth : Journal of the Australian College of Midwives
|February 22, 2020
PubMed
Summary
This summary is machine-generated.

A mobile app based on the Milky Way Program was developed to support breastfeeding mothers. Pilot users found the breastfeeding app well-designed, easy to use, and informative, suggesting feasibility for future interventions.

Keywords:
BreastfeedingCo-designMobile health applicationPersuasive system designThe milky Way program

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Area of Science:

  • Digital health interventions
  • Mobile health (mHealth) applications
  • Breastfeeding support

Background:

  • Global challenge in supporting sustained breastfeeding postpartum.
  • The established Milky Way Program effectively increases breastfeeding rates.
  • Mobile applications offer enhanced sustainability and accessibility for health interventions.

Observation:

  • Development of a mobile health application integrating the Milky Way Program.
  • Utilized Persuasive System Design principles with multidisciplinary stakeholders and end-users.
  • Employed a mixed-method approach for development and evaluation, including pilot testing with mothers.

Findings:

  • Pilot users reported the breastfeeding application as well-designed and user-friendly.
  • Participants found the application interactive, reassuring, and based on credible evidence.
  • The app successfully translated the clinical intervention into a digital format.

Implications:

  • Persuasive System Design and end-user engagement can guide the creation of usable mHealth apps.
  • This approach demonstrates feasibility for developing acceptable mobile breastfeeding support tools.
  • Further research is needed to confirm the app's effectiveness on breastfeeding initiation and duration.