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Consumer preference to utilise a mobile health app: A stated preference experiment
David Lim1, Richard Norman1, Suzanne Robinson1
1School of Public Health, Curtin University, Perth, Australia.
Plos One
|February 22, 2020
Summary
Consumers are willing to use digital health apps, especially if registration is quick and data is secure. Higher education and being female increased willingness to use these health technologies.
Area of Science:
- Health Informatics
- Digital Health
- Consumer Health Technology
Background:
- Healthcare consumers face barriers due to repetitive, paper-based documentation.
- Digital innovations can improve health system efficiency and effectiveness.
- Consumer willingness to use technology for data provision is under-researched.
Purpose of the Study:
- To understand consumer preferences for utilizing a digital health administration mobile app.
- To identify factors influencing the adoption of mobile health apps.
Main Methods:
- A stated preference experiment was used with a representative sample of Australian adults.
- Participants evaluated hypothetical mobile health apps based on various dimensions.
- Bivariate logistic regression analyzed willingness to use the app.
Main Results:
- App registration time and data governance were the most critical factors for users.
- Higher education levels and female gender were associated with greater willingness to use the app.
Conclusions:
- Understanding user preferences is key for successful digital health app adoption.
- Recommendations are provided for developers to increase consumer acceptance and utilization.
- Evidence-based insights support future research, policy, and implementation of digital health administration apps in Australia.
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