Related Experiment Video
Updated: Dec 27, 2025

Brain Imaging Investigation of the Neural Correlates of Emotional Autobiographical Recollection
Published on: August 26, 2011
Lingering guilt and shame: Emotional burdens upon those who intended but failed to apologize
1University of Texas at Austin.
Abstract:
Prior research has shown that greater willingness to apologize for an offense is prompted by greater guilt but lesser shame. Yet little work examined whether apologies indeed resolve moral emotions. This study investigated how the absence of apology psychologically affects harm-doers when they recall a past offense. Undergraduates (N = 284) were randomly assigned to one of the four experimental conditions wherein they recalled a past incident in which they hurt, offended, angered, or had some other negative effect on another person. Harm-doers who intended but failed to apologize reported greater PFQ-2 state guilt and shame, compared to others who refused to apologize or whose apologies were rejected. However, similar results were not found for ESS state shame. Results suggest that failing to apologize may impede transgressors from relieving moral emotional burdens, but only for those who intended to apologize.
More Related Videos
08:05A Procedure to Study Stress-Induced Relapse of Heroin Seeking after Punishment-Imposed Abstinence
Published on: March 23, 2022
08:05A Prediction Error-driven Retrieval Procedure for Destabilizing and Rewriting Maladaptive Reward Memories in Hazardous Drinkers
Published on: January 5, 2018
Related Concept Videos
Impression Management Techniques III: Aligning Actions
Beck's Cognitive Therapy
Arbitrary Inference
Arbitrary inference involves making conclusions without sufficient...
Ending Relationships
Fundamental Attribution Error
Self-Discrepancy Theory
Repressed Memory