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Every Step Counts: Understanding the Success of Implementing The 10,000 Steps Project.

Corneel Vandelanotte¹, Anetta Van Itallie¹, Wendy Brown²

¹Central Queensland University, Australia.

Studies in Health Technology and Informatics

|March 7, 2020

Summary

The 10,000 Steps program successfully promotes physical activity (PA) using goal setting and self-monitoring. This long-standing intervention has engaged over 425,000 members, increasing PA by 159 minutes weekly through workplace challenges.

Keywords:

Activity Tracking App Dissemination Implementation Internet Online Pedometer Physical Activity Real-world Smartphone Walking Web

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Area of Science:

Public Health
Health Promotion
Behavioral Science

Background:

The 10,000 Steps program, initiated in 2001-2003, is a community-wide intervention designed to boost physical activity (PA).
It employs a social ecological framework, targeting individual, population, environmental, and policy levels to promote PA.
Key original components included daily step goals and pedometer-based self-monitoring, evolving into a digital e- & mHealth intervention.

Purpose of the Study:

To describe the evolution and success factors of the 10,000 Steps program.
To highlight its role as a sustained physical activity promotion strategy.
To analyze the impact of its components on participant engagement and activity levels.

Main Methods:

The program utilizes goal setting (10,000 steps/day) and self-monitoring via pedometers and activity trackers.
Delivery evolved from face-to-face to website and smartphone app platforms, incorporating social support and gamification.
Implementation is supported by resources, dedicated staff, continuous promotion, and ongoing evaluation.

Main Results:

Over 425,000 members have registered, logging 221 billion steps.
More than 14,000 organizations have participated.
The 'Workplace Challenge' component increased PA by an average of 159 minutes/week for participants.

Conclusions:

The 10,000 Steps program's success is attributed to its clear messaging, effective behavior change techniques, and continuous adaptation.
Sustained success is supported by ongoing redevelopment, implementation resources, active promotion, and rigorous evaluation.
The program's longevity (19 years) and significant impact on physical activity underscore its value as a public health strategy.