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Published on: September 20, 2018
Reader engagement with medical content on Wikipedia
Lauren A Maggio1, Ryan M Steinberg2, Tiziano Piccardi3
1Department of Medicine, Uniformed Services University of the Health Sciences, Bethesda, United States.
Health and medicine articles on Wikipedia are longer, more linked, and more visited than others. Readers use external links for verification, not in-depth source examination.
Area of Science:
- Medical Informatics
- Digital Health
- Online Health Information
Background:
- Wikipedia's health and medicine content is maintained by WikiProject Medicine (WPM).
- WPM articles are widely utilized by health professionals, students, and the general public.
- Understanding reader engagement with WPM articles is crucial for assessing health information dissemination.
Purpose of the Study:
- To compare Wikipedia's health and medicine articles with other Wikipedia content.
- To analyze reader engagement patterns with WPM articles.
Main Methods:
- Comparative analysis of Wikipedia article characteristics.
- Examination of reader engagement metrics, including footnote and external link interactions.
Main Results:
- WPM articles are significantly longer and contain a higher density of external links compared to non-WPM articles.
- WPM articles receive more frequent visits than other Wikipedia articles.
- Readers engage with footnotes more often but are less likely to follow hyperlinked sources.
Conclusions:
- Wikipedia's health and medicine content demonstrates higher engagement and structural robustness.
- Readers primarily use external links for content verification rather than deep source exploration.
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