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Developing outreach events that impact underrepresented students: Are we doing it right?

Andrew J Gall1, Peter J Vollbrecht2, Tristan Tobias1

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|March 11, 2020
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Summary

In-school science outreach programs effectively reach diverse students and improve attitudes toward science. Community events attract less enthusiastic but more varied audiences, highlighting the need to match outreach methods with program goals.

Keywords:
attitudes toward sciencediversityneuroscienceoutreachscience communication

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Area of Science:

  • Science communication
  • STEM outreach
  • Educational psychology

Background:

  • Many science outreach programs aim to engage underrepresented groups in STEM and foster positive public perceptions of science.
  • Effective science communication requires careful selection of outreach methods to reach target audiences and convey scientific importance accessibly.

Purpose of the Study:

  • To compare the effectiveness of in-school visits versus science fairs/open houses in reaching underrepresented students and those with lower initial interest in science.
  • To evaluate the impact of different outreach methods on participants' attitudes toward science.

Main Methods:

  • Comparative analysis of two distinct science outreach formats: in-school visits and community-based science fairs/open houses.
  • Assessment of participant demographics, focusing on representation from underrepresented groups and initial interest levels in science.
  • Pre- and post-event surveys to measure changes in attitudes toward science.

Main Results:

  • In-school visits successfully reached a higher proportion of underrepresented students compared to open house events.
  • Participants attending in-school visits initially reported lower positive attitudes toward science than those attending open houses.
  • In-school outreach events led to a significant increase in positive attitudes toward science among participants.

Conclusions:

  • Outreach events conducted within the community, such as in-school visits, can engage a more diverse audience, including students less initially enthusiastic about science.
  • The choice of outreach method significantly influences the audience reached and the impact on science attitudes, underscoring the importance of aligning methods with specific program objectives.