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Cultural and sex differences in touch avoidance.

M S Remland1, T S Jones

  • 1Department of Speech Communication, University of Northern Colorado, Greeley 80639.

Perceptual and Motor Skills
|October 1, 1988
PubMed
Summary
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Cultural differences significantly impact opposite-sex touch avoidance, with sex also influencing same-sex touch avoidance. This study explores cross-cultural perceptions of physical contact.

Area of Science:

  • Psychology
  • Cross-Cultural Psychology
  • Social Psychology

Background:

  • Touch avoidance, the tendency to avoid physical contact, varies across cultures and genders.
  • Understanding these variations is crucial for interpersonal communication and social dynamics.

Purpose of the Study:

  • To investigate the influence of culture and sex on touch avoidance behaviors.
  • To identify specific patterns of opposite-sex and same-sex touch avoidance across diverse cultural groups.

Main Methods:

  • A self-report measure of touch avoidance was administered to 250 respondents from American, Mediterranean, Near Eastern, and Far Eastern cultures.
  • Confirmatory factor analysis identified distinct factors for opposite-sex and same-sex touch avoidance.
  • A 4x2 multivariate analysis of variance (MANOVA) examined the effects of culture and sex.

Related Experiment Videos

Main Results:

  • A significant interaction between culture and sex was found for opposite-sex touch avoidance.
  • Respondents' sex had a significant main effect on same-sex touch avoidance.
  • Cultural background significantly moderates opposite-sex touch avoidance tendencies.

Conclusions:

  • Cultural norms and individual sex play distinct roles in shaping touch avoidance.
  • Interpersonal touch norms are not universal and are deeply influenced by cultural context.
  • Further research should explore the underlying mechanisms driving these cross-cultural differences in touch avoidance.