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Related Experiment Videos

Informal communication networks and change in physicians' practice behavior.

J G Anderson1, S J Jay, J Perry

  • 1Department of Sociology & Anthropology, Purdue University, Indianapolis, IN.

Research in Medical Education : Proceedings of the ... Annual Conference. Conference on Research in Medical Education
|January 1, 1988
PubMed
Summary

Influential physicians effectively promoted computer-stored order sets in hospital information systems. Continuing medical education delivered by key opinion leaders drives significant changes in physician practice behavior.

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Area of Science:

  • Health Informatics
  • Medical Education
  • Healthcare Management

Background:

  • Hospital information systems are crucial for efficient healthcare delivery.
  • Physician adoption of new technologies, like computer-stored order sets, can be challenging.
  • Disseminating information on system advantages is key to successful implementation.

Purpose of the Study:

  • To assess the impact of influential physicians in promoting computer-stored personal order sets.
  • To evaluate the effectiveness of continuing medical education (CME) delivered by key opinion leaders.
  • To understand how to change physician practice behavior regarding health informatics tools.

Main Methods:

  • Utilized influential physicians (key opinion leaders) to disseminate information.

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  • Focused on the advantages of computer-stored personal order sets within a hospital information system.
  • Measured changes in physician practice behavior following the intervention.

    • Main Results:

    • Information dissemination through influential physicians proved effective.
    • Continuing medical education facilitated by these physicians led to practice behavior changes.
    • Physician adoption of computer-stored order sets was positively influenced.

    Conclusions:

    • Leveraging influential physicians is a successful strategy for promoting health informatics adoption.
    • CME delivered by respected peers is a powerful tool for behavioral change in medical practice.
    • Hospital information system advancements require effective communication channels for physician buy-in.