Parent preferences for text messages containing infant feeding advice
Cassandra Brown1, Kathleen E Davis1, Nusrath Habiba2
1Texas Woman's University, Nutrition and Food Sciences, Denton, TX, USA.
Mhealth
|March 20, 2020
Summary
Text message framing had minimal impact on infant feeding practices. Parents preferred weekly morning messages from healthcare providers, with gain-framed messages showing slight preference for breastfeeding benefits and self-efficacy.
Area of Science:
- Health Communication
- Pediatric Health
- Maternal Health
Background:
- Text-messaging is a valuable tool for health promotion.
- Research on message framing (gain- vs. loss-framed) in health interventions shows variable results.
- No prior research has examined message framing for text-messaging interventions promoting infant feeding practices.
Purpose of the Study:
- To assess parental perception of gain- versus loss-framed text messages for infant feeding practices.
- To determine which message framing style is perceived as more helpful and likely to influence behavior.
- To identify preferred message timing and frequency for infant feeding support.
Main Methods:
- Cross-sectional survey administered via PsychData to parents of infants aged three months or younger.
- Parents rated message pairs targeting Health Belief Model constructs on helpfulness and likelihood to affect feeding practices.
- Paired t-tests and descriptive analyses were used to compare message framing and preferred delivery.
Main Results:
- No significant difference in overall helpfulness or likelihood to affect feeding practices between gain- and loss-framed messages.
- Gain-framed messages focusing on breastfeeding benefits and self-efficacy were rated more positively.
- Parents preferred receiving messages once per week (38%) in the morning (50%).
Conclusions:
- Message framing had limited impact on parental acceptance of infant feeding text messages.
- Parents are receptive to receiving infant feeding information via text from healthcare providers.
- Weekly morning text messages are the preferred delivery method.
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