Modulating disgust in mental contamination: Experimental evidence for the role of disgust

Zhi Hui Fong1, Oliver Sündermann1

  • 1Department of Psychology, National University of Singapore, Singapore.

Abstract

Insights

Induced disgust heightened feelings of dirtiness in a mental contamination (MC) paradigm, but counterconditioning with pleasant scents did not reduce MC. Disgust propensity, not sensitivity, predicted initial dirtiness feelings.

Area of Science:

  • Psychology
  • Emotional Reasoning
  • Sensory Perception

Background:

  • Disgust is linked to mental contamination (MC), but experimental evidence and targeted interventions are limited.
  • Investigating the role of disgust in MC and exploring counterconditioning strategies are crucial.

Purpose of the Study:

  • To experimentally investigate the role of disgust in MC using the "dirty kiss" paradigm.
  • To assess if counterconditioning with pleasant olfactory stimuli can reduce MC.
  • To examine the association between disgust constructs and trait MC with state MC.

Main Methods:

  • Ninety participants visualized a "dirty kiss" scenario, with disgust, pleasant, or neutral scents introduced during a second "dirty kiss" visualization.
  • Measures of disgust and trait MC were administered post-experiment.
  • Disgust propensity, sensitivity, and trait MC were assessed in relation to state MC.

Main Results:

  • Participants in the disgust condition reported significantly increased feelings of dirtiness.
  • Disgust propensity was a predictor of initial feelings of dirtiness.
  • Disgust sensitivity and trait MC did not correlate with state MC indices.

Conclusions:

  • Induced disgust within an MC paradigm increases feelings of dirtiness, supporting disgust-based emotional reasoning.
  • Counterconditioning with pleasant olfactory stimuli was ineffective in reducing MC or disgust.