Prenatal Predictors of Media Use During Infancy

Parental attitudes and behavior can impact infant media use, though all existing research examines this after the baby is born. However, many studies suggest that prenatal attitudes and behavior can influence parenting practices around many different types of parenting decisions. This study examines whether this extends to parenting practices surrounding media use during infancy. Participants consisted of 170 mothers who completed a number of questionnaires at two time points (prenatally and when infant was ∼16 months old). Results revealed that parents had many concerns about media before their child was born. More supportive prenatal attitudes regarding using media as a coping strategy was associated with higher levels of infant media use and technoference (i.e., when media interfere with the parent-child relationship). Additionally, prenatal media use by mothers was associated with higher levels of infant media use, but lower levels of technoference. Finally, prenatal depression was associated with higher technoference, while parental efficacy was associated with higher infant video chat. Implications of the study include discussion regarding media use at medical office prenatal visits and creating a family media plan before the birth of the child.