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Increasing Fellow Recruitment: How Can Fellowship Program Websites Be Optimized?

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Area of Science:

  • Orthopaedic Surgery
  • Medical Education
  • Surgical Fellowship Recruitment

Background:

  • Orthopaedic trauma fellowship applicants evaluate programs based on various factors.
  • Understanding applicant priorities and research methods is crucial for fellowship program optimization.
  • This study investigates key decision-making factors and online research behaviors of fellowship applicants.

Purpose of the Study:

  • To identify the most important factors orthopaedic trauma fellowship applicants consider when evaluating programs.
  • To assess the role of the internet and social media in fellowship research.
  • To provide actionable insights for fellowship programs to enhance their offerings and online presence.

Main Methods:

  • A survey was administered to attendees of orthopaedic trauma fellowship informational sessions at the 2018 and 2019 Orthopaedic Trauma Association meetings.
  • Applicants ranked 25 factors on a 1-to-5 Likert scale and answered questions on their online research habits.
  • Data from 111 surveys (56% response rate) were analyzed.

Main Results:

  • Fellowship websites are the most utilized online resource, with 88% of applicants using them.
  • Key factors applicants prioritize include surgical experience (4.95), pelvic and acetabular experience (4.80), and lower extremity fracture experience (4.75).
  • Factors like moonlighting opportunities (2.04), salary (1.88), and spine trauma experience (1.45) were rated lowest.

Conclusions:

  • This study highlights the significant reliance on fellowship websites for program research.
  • Programs should tailor their online content and highlight key experiences (surgical, pelvic/acetabular) to attract applicants.
  • Optimizing fellowship experiences and website information can provide a competitive advantage in recruitment.