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Related Experiment Video

Updated: Dec 24, 2025

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What motivates audience comments on live streaming platforms?

Mengdi Wang1, Dong Li1

  • 1School of Management, Harbin Institute of Technology, Harbin, China.

Plos One
|April 10, 2020
PubMed
Summary

This study examined live streaming engagement using sociological theory. Viewer numbers significantly impact video game streams, while likes boost talent show engagement.

Area of Science:

  • Sociology
  • Human-Computer Interaction
  • Digital Media Studies

Background:

  • Live streaming platforms have grown exponentially, creating new forms of social interaction.
  • Understanding audience engagement is crucial for content creators and platform development.

Purpose of the Study:

  • To analyze audience interaction and engagement on live streaming platforms from a sociological viewpoint.
  • To investigate the influence of various information factors on real-time audience interactions.

Main Methods:

  • Utilized a Python-based data crawler to collect data from 1090 groups across 480 video game and 610 talent show live rooms on the Huajiao platform.
  • Applied the interaction ritual chains theory as a theoretical framework for analysis.

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Main Results:

  • Audience commenting is primarily influenced by viewer count, streamer gender, likes, gifts, and stream duration.
  • The effect of viewer numbers is significantly more pronounced in video game live streams.
  • Likes negatively impact engagement in video game streams but positively influence talent show streams.

Conclusions:

  • Information factors have differential effects on audience engagement depending on the live streaming content type (e.g., video games vs. talent shows).
  • The findings offer insights into the sociological dynamics of online communities and real-time interaction patterns.