Identifying factors that influence students performance through social networking sites: An exploratory case study

Area of Science:

• Education
• Communication Studies
• Sociology

Background:

• Social network sites (SNSs) are integral to student communication, particularly in higher education.
• Understanding the impact of SNSs on academic performance is crucial for educational strategies.

Purpose of the Study:

• To identify and analyze factors influencing student academic performance through SNS usage.
• To determine the specific effects of interactions, engagement, and cooperative learning facilitated by SNSs.

Main Methods:

• Quantitative research design employing a survey methodology.
• Data collected from undergraduate and graduate students during the 2016/2017 academic session.
• Statistical analysis using descriptive statistics, correlation, and regression models.

Main Results:

• SNSs demonstrate a significant positive correlation with student interactions (colleagues and instructors), engagement, and cooperative learning.
• SNS usage positively impacts overall student academic performance.
• Enhanced communication via SNSs improves cooperation, knowledge sharing, and the learning process.

Conclusions:

• Social network sites are valuable tools for enhancing student academic performance.
• Facilitating interactions and cooperative learning through SNSs leads to improved educational outcomes.
• SNSs offer numerous learning opportunities and support the development of the educational process.