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Perceived value, satisfaction, and loyalty of TV travel product shopping: Involvement as a moderator

Ching-Fu Chen1, Meng-Huan Tsai2

  • 1Department of Transportation and Communication Management Science, National Cheng Kung University, 1, Ta-Hsueh Road, Tainan 701, Taiwan.

Tourism Management
|April 15, 2020
PubMed

Keywords:
InvolvementLoyaltyPerceived valueSatisfactionTV shopping

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