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Published on: February 25, 2013
Post-SARS tourist arrival recovery patterns: An analysis based on a catastrophe theory.
Chi-Kuo Mao1, Cherng G Ding1, Hsiu-Yu Lee1
1Institute of Business and Management, National Chiao Tung University, 118 Chung-Hsiao West Road, Section 1, Taipei, Taiwan.
This study analyzes tourism recovery in Taiwan after the 2003 Severe Acute Respiratory Syndrome (SARS) outbreak. It compares inbound travel patterns from Japan, Hong Kong, and the USA, using a catastrophe model to explain differences.
Area of Science:
- Tourism Management
- Epidemiology
- Crisis Management
Background:
- The 2003 Severe Acute Respiratory Syndrome (SARS) outbreak significantly impacted Asian tourism.
- Taiwan experienced a notable crisis in its tourism sector during the SARS epidemic.
Purpose of the Study:
- To examine and compare post-SARS recovery patterns of inbound tourist arrivals in Taiwan.
- To analyze differences in recovery trajectories among travelers from Japan, Hong Kong, and the USA.
- To apply the cusp catastrophe model to understand tourism recovery dynamics.
Main Methods:
- Utilizing the cusp catastrophe model as a theoretical framework.
- Analyzing inbound arrival data from Japan, Hong Kong, and the USA.
- Comparing recovery patterns to identify distinct trends.
Main Results:
- Identified varying recovery patterns in Taiwan's tourism sector post-SARS.
- Highlighted differences in the recovery speeds and characteristics of inbound arrivals from Japan versus Hong Kong and the USA.
- The cusp catastrophe model provided a framework for understanding these divergent recovery processes.
Conclusions:
- The study elucidates distinct tourism recovery patterns following the SARS crisis in Taiwan.
- Findings offer insights into factors influencing traveler behavior and recovery dynamics.
- Results inform targeted tourism promotion policies for crisis recovery.
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