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Advice-giving in newspaper weather commentaries.
Gabriella Rundblad1, Huijun Chen2
1King's College London, London, UK.
Journal of Pragmatics
|April 15, 2020
Summary
Newspaper weather reports provide crucial advice for extreme weather events. This study found that advice-giving significantly increases during extreme weather, with the Beijing Evening News offering more advice overall.
Area of Science:
- Discourse analysis
- Communication studies
- Meteorology
Background:
- Accurate weather advice is vital for survival during extreme events.
- Advice-giving is common in Chinese newspaper weather commentaries but under-researched.
- Understanding variations in advice can improve public safety communication.
Purpose of the Study:
- To investigate differences in advice-giving discourse in newspaper weather commentaries.
- To determine if advice varies by newspaper source (Beijing Morning Post vs. Beijing Evening News).
- To analyze variations based on weather type (ordinary vs. extreme).
Main Methods:
- Comparative analysis of weather commentaries from two major Chinese newspapers.
- Selection of 40 texts from each newspaper (20 ordinary, 20 extreme weather).
- Qualitative analysis of advice themes, linguistic strategies, and authorial stance.
Main Results:
- Advice-giving discourse significantly increases during extreme weather events.
- The Beijing Evening News generally provided more advice than the Beijing Morning Post.
- Authoritative writers used more imperatives and high-status vocatives during extreme weather.
Conclusions:
- Newspaper weather commentaries adapt advice-giving strategies based on weather severity.
- Newspaper source influences the quantity and potentially the style of advice provided.
- Authorial stance and reader positioning affect linguistic choices in extreme weather advice.
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