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Underground testing: Name-altering practices as probes in electronic music.

Giovanni Formilan¹, David Stark^2,3

¹University of Edinbrugh Business Shool, Edinburgh, UK.

The British Journal of Sociology

|April 22, 2020

Summary

Artists use name changes like pen names or aliases not just for branding, but as a way to test their involvement in cultural movements and protect subcultures from mainstream appropriation. This "underground testing" is common in electronic music.

Keywords:

alias anonymity creative identity electronic music pseudonymity subculture testing

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Area of Science:

Sociology of Culture
Digital Culture Studies
Musicology

Background:

Name-altering practices, such as pen names and stage names, are prevalent across various creative industries.
These practices extend beyond mere artistic branding or identity management.
In subcultures, name alteration can serve as a mechanism to negotiate cultural boundaries.

Purpose of the Study:

To investigate the function of name-altering practices within creative subcultures.
To analyze how aliases are used by artists to probe and validate their participation in cultural movements.
To explore the role of pseudonymity, polyonymy, and anonymity in electronic music subcultures.

Main Methods:

Qualitative analysis of name-altering practices in the electronic music scene.
Examination of pseudonymity, polyonymy, and anonymity dynamics.
Case study approach focusing on artists' use of aliases.

Main Results:

Name-altering practices function as a tool for artists to test their creative environment.
Aliases serve as a device for artists to recursively validate their engagement with a subculture.
These practices act as a subtle form of "underground testing" within creative subcultures.

Conclusions:

Name alteration is a strategic tool for artists to navigate and reinforce subcultural boundaries.
The use of aliases in electronic music facilitates a dynamic negotiation of artistic identity and cultural belonging.
Underground testing through name alteration helps preserve subcultural integrity against mainstream appropriation.