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Underground testing: Name-altering practices as probes in electronic music.
Giovanni Formilan1, David Stark2,3
1University of Edinbrugh Business Shool, Edinburgh, UK.
The British Journal of Sociology
|April 22, 2020
Summary
Artists use name changes like pen names or aliases not just for branding, but as a way to test their involvement in cultural movements and protect subcultures from mainstream appropriation. This "underground testing" is common in electronic music.
Area of Science:
- Sociology of Culture
- Digital Culture Studies
- Musicology
Background:
- Name-altering practices, such as pen names and stage names, are prevalent across various creative industries.
- These practices extend beyond mere artistic branding or identity management.
- In subcultures, name alteration can serve as a mechanism to negotiate cultural boundaries.
Purpose of the Study:
- To investigate the function of name-altering practices within creative subcultures.
- To analyze how aliases are used by artists to probe and validate their participation in cultural movements.
- To explore the role of pseudonymity, polyonymy, and anonymity in electronic music subcultures.
Main Methods:
- Qualitative analysis of name-altering practices in the electronic music scene.
- Examination of pseudonymity, polyonymy, and anonymity dynamics.
- Case study approach focusing on artists' use of aliases.
Main Results:
- Name-altering practices function as a tool for artists to test their creative environment.
- Aliases serve as a device for artists to recursively validate their engagement with a subculture.
- These practices act as a subtle form of "underground testing" within creative subcultures.
Conclusions:
- Name alteration is a strategic tool for artists to navigate and reinforce subcultural boundaries.
- The use of aliases in electronic music facilitates a dynamic negotiation of artistic identity and cultural belonging.
- Underground testing through name alteration helps preserve subcultural integrity against mainstream appropriation.
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