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Selecting talent using social networks: A mixed-methods study.

Nuno Melão1, João Reis2

  • 1CISeD - Research Centre in Digital Services, Polytechnic of Viseu, Viseu, Portugal.

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Summary

Human resource professionals use Social Networking Sites (SNS) differently across hiring stages. Some use SNS efficiently in single stages, while others dynamically access profiles across multiple stages, revealing complex usage patterns.

Keywords:
BusinessBusiness managementCyberbettingDigital mediaHuman resource managementInformation managementInformation scienceMixed-methodsOrganizational psychologyPsychologySelectionSocial mediaSocial networking sitesStrategic management

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Area of Science:

  • Human Resource Management
  • Organizational Psychology
  • Information Systems

Background:

  • Existing research on Social Networking Sites (SNS) in personnel selection often treats the process monolithically.
  • Personnel selection is a complex macro-process involving multiple distinct activities.
  • Understanding SNS usage at different stages is crucial for effective hiring.

Purpose of the Study:

  • To investigate how human resource professionals utilize SNS for hiring decisions at various stages of the selection process.
  • To differentiate user patterns and motivations for SNS use in recruitment.

Main Methods:

  • An explanatory sequential mixed-methods approach was employed.
  • Study 1: A survey of 429 hiring professionals to describe current practices.
  • Study 2: Semi-structured interviews with 24 hiring professionals for in-depth analysis.

Main Results:

  • Two user types emerged: single-stage users focused on efficiency, and multiple-stage users accessed profiles as needed.
  • SNS usage patterns are complex and dynamic, involving repeated profile reviews and cross-platform examination.
  • Information assessment is generally non-systematic, with some use of scales primarily in pre-selection, and potential adverse effects were noted.

Conclusions:

  • This study provides novel insights into the nuanced application of SNS throughout the personnel selection lifecycle.
  • It highlights the dynamic and often unsystematic nature of SNS data assessment in hiring.
  • This research is the first mixed-methods study to explore SNS use across distinct stages of personnel selection.