Related Experiment Video
Updated: Dec 23, 2025

A Methodology for Capturing Joint Visual Attention Using Mobile Eye-Trackers
Published on: January 18, 2020
Social Structure Predicts Eye Contact Tolerance in Nonhuman Primates: Evidence from a Crowd-Sourcing Approach
Ethan G Harrod1, Christopher L Coe2, Paula M Niedenthal3
1Department of Psychology, University of Wisconsin-Madison, Madison, Wisconsin, USA. eharrod@wisc.edu.
Abstract:
In most primates, eye contact is an implicit signal of threat, and often connotes social status and imminent physical aggression. However, in humans and some of the gregarious nonhuman primates, eye contact is tolerated more and may be used to communicate other emotional and mental states. What accounts for the variation in this critical social cue across primate species? We crowd-sourced primatologists and found a strong linear relationship between eye contact tolerance and primate social structure such that eye contact tolerance increased as social structures become more egalitarian. In addition to constituting the first generalizable demonstration of this relationship, our findings serve to inform the related question of why eye contact is deferentially avoided in some human cultures, while eye contact is both frequent and even encouraged in others.
Related Concept Videos
Facial Feedback Hypothesis
Social Proof
Introducing Social Perception
Nonconscious Mimicry
Naturalistic Observations
Relationship Formation

