Related Experiment Video
Updated: Dec 23, 2025

A Cognitive Paradigm to Investigate Interference in Working Memory by Distractions and Interruptions
Published on: July 16, 2015
Task-induced attention load guides and gates unconscious semantic interference
Shao-Min Hung1,2, Daw-An Wu3, Shinsuke Shimojo3,4
1Biology and Biological Engineering, California Institute of Technology, 1200 E. California Blvd., Pasadena, CA, 91125, USA. smhung@caltech.edu.
Abstract:
The tight relationship between attention and conscious perception has been extensively researched in the past decades. However, whether attentional modulation extended to unconscious processes remained largely unknown, particularly when it came to abstract and high-level processing. Here we use a double Stroop paradigm to demonstrate that attention load gates unconscious semantic processing. We find that word and color incongruencies between a subliminal prime and a supraliminal target cause slower responses to non-Stroop target words-but only if the task is to name the target word (low-load task), and not if the task is to name the target's color (high-load task). The task load hypothesis is confirmed by showing that the word-induced incongruence effect can be detected in the color-naming task, but only in the late, practiced trials. We further replicate this task-induced attentional modulation phenomenon in separate experiments with colorless words (word-only) and words with semantic relationship but no orthographic similarities (semantics-only).
More Related Videos
08:45A Dual Task Procedure Combined with Rapid Serial Visual Presentation to Test Attentional Blink for Nontargets
Published on: December 5, 2014
05:58Using Rapid Serial Visual Presentation to Measure Set-Specific Capture, a Consequence of Distraction While Multitasking
Published on: August 29, 2018
Related Concept Videos
Subconsciousness and No Awareness
An illustrative example of subconscious processing is its role in problem-solving. Often, individuals...
High-Level and Low-Level Awareness