The effect of monetary incentive on survey response for vulnerable children and youths: A randomized controlled trial

Jan Hyld Pejtersen1

  • 1VIVE-The Danish Center for Social Science Research, Copenhagen, Denmark.

Plos One
|May 13, 2020
PubMed

Insights

Offering a monetary incentive significantly boosted survey response rates among vulnerable youth. This simple intervention improved participation in research, enhancing data validity for this often-underserved population.

Area of Science:

  • Social Sciences
  • Psychology
  • Public Health

Background:

  • Non-responders in surveys can introduce bias, compromising study validity.
  • Increasing response rates is crucial for reliable research findings.
  • Vulnerable children and youth are a population group that often exhibits low survey response rates.

Purpose of the Study:

  • To determine if an unconditional monetary incentive increases survey response rates in vulnerable children and youth.
  • To assess the impact of a €15 supermarket voucher on participation in a postal questionnaire survey.

Main Methods:

  • A randomized controlled trial was conducted with 262 participants (mean age 16.7 years, 67.9% female).
  • Participants were randomly assigned to receive a questionnaire with or without a €15 voucher.
  • Poisson regression was used to analyze differences in response rates between groups.

Main Results:

  • The intervention group (voucher) achieved a 75.5% response rate, compared to 42.9% in the control group (no voucher).
  • The incentive significantly increased response rates (Rate Ratio [RR] 1.73; 95% CI 1.38-2.17).
  • The incentive effect was more pronounced in males (RR 2.81) than females (RR 1.43).

Conclusions:

  • Unconditional monetary incentives are effective in increasing survey response rates among vulnerable children and youth.
  • This strategy can improve data collection from hard-to-reach populations.
  • Further research could explore optimal incentive levels and types for different demographics.
Abstract

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