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"Do Good, Have Good": A Serial Mediation Analysis of CSR with Customers' Outcomes

Ishfaq Ahmed1, Mian Sajid Nazir2, Imran Ali3

  • 1Hailey College of Commerce, University of the Punjab, Lahore, Pakistan.

Frontiers in Psychology
|May 16, 2020
PubMed

Keywords:
affective commitmentcorporate social responsibilitycustomer citizenship behaviordeveloping countryfast food restaurantsservice quality

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