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Analytic Framework to Determine Proximity in Relationship Coffee Models.

Hanna Edelmann1, Xiomara Fernanda Quiñones-Ruiz1, Marianne Penker1

  • 1Institute for Sustainable Economic Development Department of Economics and Social Sciences University of Natural Resources and Life Sciences Vienna (BOKU), Feistmantelstraße 4 1180 Vienna Austria.

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Summary
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Alternative food networks (AFNs) shorten distances between coffee producers and consumers. This study develops a proximity framework, finding high geographical, organizational, institutional, and cognitive proximity but low social proximity in relationship coffee models.

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Area of Science:

  • Agricultural Economics
  • Sociology of Food
  • Supply Chain Management

Background:

  • Conventional food systems often create significant social and geographical gaps between producers and consumers.
  • Alternative food networks (AFNs), such as relationship coffee models, aim to bridge these gaps through direct engagement.
  • Relationship coffee models vary, impacting producers differently.

Purpose of the Study:

  • To develop a comprehensive framework for conceptualizing proximity in alternative food networks.
  • To analyze the dimensions of proximity in relationship coffee models.
  • To empirically test the framework with a case study.

Main Methods:

  • Deductive framework development based on four dimensions of proximity: organizational, institutional, cognitive, and social.
  • Inclusion of three transversal dimensions: geographical, power, and communication.
  • Empirical testing using an illustrative case study of a relationship coffee model.

Main Results:

  • The developed analytic framework effectively conceptualizes proximity.
  • The case study revealed high geographical, organizational, institutional, and cognitive proximity.
  • A notable finding was low social proximity between the coffee producer and restaurant owner.

Conclusions:

  • The proximity framework can be used to differentiate various relationship coffee models.
  • Further research can unpack conditions under which relationship coffees enhance producer-buyer proximity.
  • Understanding proximity dimensions is crucial for improving farmer livelihoods within AFNs.